Consumer Insights | Analytics | Market Research
Better Insights
build
Better Businesses
Why us?
We form a true partnership with our clients.
We work from discovery to delivery and remain dynamic and adaptive over the course of the project. We never hand processes off between teams.
We see the big picture.
We combine business and research expertise to generate actionable insights that are critically important to your bottom line.
We deliver results that are:
Comprehensive
We are a full service research firm.
We use our expertise and experience to match the right mix of methods from our extensive toolkit to your unique problem.
No tool or method is a panacea, but by combining the strengths of various approaches we generate robust answers that you can depend on.
Precise
Focused on the critically important.
We put a premium on understanding our clients’ values, concerns, and circumstances, which enables us to develop concrete, focused research questions that can produce actionable insights.
We use rigorous statistical analysis to nail down the small details that will help paint the big picture.
Deep
Understanding the how and why.
Our customized research process produces insights that have depth—instead of relying on automated outputs from black box algorithms (AI & ML), our process yields testable predictions that dive deep into the underlying mechanisms driving consumer behavior.
Understanding why consumers make decisions allows companies to adapt to changing circumstances and delivers value beyond the immediate scope of the project.
Our Leadership Team
Cody Brown
Co-Founder
Economist, Data Scientist, Mathematician
Cody is passionate about understanding how and why consumers make decisions. He believes in using careful measurement, meticulous research design, and rigorous statistical modeling to dive deep into the hidden drivers of consumer behavior. Cody has more than a decade of consumer research experience across a variety of industries including retail, apparel, finance, and health care.
Degrees in Math and Economics (Texas).
Master’s degree in Economics (Vanderbilt).
Davin Sanchez
Co-Founder
Swiss Army Knife and Dot Connecter
Davin is driven by an inherent curiosity for the world and a desire for continual improvement. This combination has taken him through a wide range of roles across many business disciplines enabled by his collaborative relationships with leadership teams and members from ownership groups. Davin helps deliver industry leading results through his ability to understand the intricacies in the relationships between businesses, consumers, and market dynamics . Experienced in corporate strategy, finance, analytics, operations, marketing, and insights.
Mensa member since 2009.
Degree in Finance (Texas A&M).
Master’s degree in Strategy (TCU - MBA).
We believe in the power of curiosity.
Take Action
Ready to take the next step?
Contact us to see if we can help you improve your business.