Consumer Insights | Analytics | Market Research

Better Businesses

are built from

Better Insights

Why us?

We form a true partnership with our clients.

We work from discovery to delivery and remain dynamic and adaptive over the course of the project. We never hand processes off between teams.

We see the big picture.

We combine business and research expertise to generate actionable insights that are critically important to your bottom line.

We are built differently.

We approach each project with an intense curiosity and deep desire to understand.

We believe every project is entirely unique and is received without any

Our data generating process involves us being

We have a multitude of degrees in non traditional research fields, that translates to results delivering greater realized value for our clients.

Our advisors are educated and experienced in a wide variety of complementary subject areas.

Thanks to our unique skillset and approach we have years of proven success beating larger competitors to market with insights that set industry standards.

We deliver results that are:

Comprehensive

We are a full service research firm.

We use our expertise and experience to match the right mix of methods from our extensive toolkit to your unique problem.

No tool or method is a panacea, but by combining the strengths of various approaches we generate robust answers that you can depend on.

Precise

Focused on the critically important.

We put a premium on understanding our clients’ values, concerns, and circumstances, which enables us to develop concrete, focused research questions that can produce actionable insights.

We use rigorous statistical analysis to nail down the small details that will help paint the big picture.

Deep

Understanding the how and why.

Our customized research process produces insights that have depth—instead of relying on automated output from black box algorithms, our process yields testable predictions that dive deep into the underlying mechanisms driving consumer behavior.

Understanding why consumers make decisions allows companies to adapt to changing circumstances and delivers value beyond the immediate scope of the project.

Our Leadership Team

Cody Brown

Economist, Data Scientist, Mathematician

Cody is passionate about understanding how and why consumers make decisions. He believes in using careful measurement, meticulous research design, and rigorous statistical modeling to dive deep into the hidden drivers of consumer behavior. Cody has more than a decade of consumer research experience across a variety of industries including retail, apparel, finance, and health care.

Degrees in Math and Economics (Texas).

Master’s degree in Economics (Vanderbilt).

Davin Sanchez

Thinker, Seeker, Dot Connecter

Strategy, Finance, Operations, Marketing, and Insights corporate experience. Passionate about continual improvement.

Focused on closing the gap between research, insights, and actions.

Mensa member since 2009.

Degree in Finance (Texas A&M).

Master’s degree in Strategy (TCU - MBA).