Consumer Insights

 

Comprehensive

Many research and insights companies are overly specialized, which proves detrimental to all.* We offer the same research expertise but add strategy and business acumen to most accurately apply efforts to delivering value for your company.

Quantitative, qualitative, and everything in between. We can help.

Precision

We spend inordinate amounts of attention on the front end of our projects to best understand the underlying issues and interdependencies. The easiest way for projects to fail is to go down the wrong path, seeking solutions that don’t resolve the true situation at hand. By identifying and focusing on the cause and resolution aspects (often previously undiagnosed) we can provide research and insights that deliver the most value.

Detailed

Too many times the details are separated from the outcome, either through blackbox algorithms(AI), or outsourced data analysts. We immerse ourselves inside the detailed data while extrapolating the big picture outcomes.

Being well versed in the details is the only way to come up with something truly revolutionary. Einstein and Keynes were fundamentalist experts before being able to create transformative works.

Business Analytics

 

Point of Sale

A thorough analysis of in market sales data can answer so many questions for a company. Companies have been surprised by the breadth and depth of new information we have delivered to them after a thorough POS analysis. Even companies with large and talented analyst teams, often suffer from over specialization of what its analytics team focuses on and delivers.

Example: A large company was puzzled by unusual category trends and we delivered a comprehensive answer that not only explained the trend but we were able to show them how they could optimize their future products to magnify benefits from the trends.

Inventory

Maximize the value your inventory delivers to customers while minimizing the unnecessary costs by aligning what is produced and available to what and where consumers have already stated their desires.

Profitability Optimization

Engaged employees can push companies to new heights and provide competitive advantages that cannot be bought. Why do the bi

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Example: We have delivered never before detailed profitability reports by sku by day, by retailer, by price that a company had been working on for years.

Employee Insights

 

Satisfaction

Employees are the heart and life blood of any company. Measuring and ensuring employee satisfaction is one of the best ways to fortify your company to excel during good and bad times. Measuring, tracking, and improving employee satisfaction is one of the best investments companies can make. The returns on employee satisfaction are long lasting and wide reaching from attracting and retaining the best talent to succeeding through ups and downs.

Ownership

Autonomy and ownership of an employees work are some of the most valuable commodities in a career. Instilling these virtues into every role costs companies little while producing immense returns.

Working to understand the feeling of ownership each role has and improving is a simple way for companies to maximize employee and company success.

Engagement

Engaged employees can push companies to new heights and provide competitive advantages that cannot be bought. Why do the biggest companies not stay on top for decades? Employee engagement often degrades as companies scale larger, and improving engagement at any company size multiplies the value of work each employee contributes.

Start tracking and improving your employee engagement today.

Research Advising

 

Existing Data/ Research Review

Many companies don’t know where to go or what to do next with regards to new research or insights seeking. With our wide ranging and holistic expertise we can help provide a list of next steps for research/insights projects to undertake to get the information for the decisions that will move your company further down the path of success.

Research Projects

Many companies lack the internal research expertise while most all research companies staff projects with people who do not fully comprehend the interdependencies of corporate actions. We specialize in helping companies work with research agencies to make sure their research delivers powerful actionable results, enabling accurate insights to deliver dollar value multiples in return. Too many times companies have conducted research and the results sit in a binder on a shelf. We help translate generic and often times topographical research results into deeper meanings behind the results, thanks to our raw data mining ability and our deep resources on national consumer data, demographics, segments, profiles, and trends.

Hiring for Research/Insights

Hiring the right people for insights teams is the most important aspect of ensuring a smarter company and beating the competition. We have experience hiring and building research teams who helped their company dominate the market and best larger competitor research teams.

Consulting

 

Leadership

Having spent a lifetime admiring, learning, reading and being in leadership roles has given us a deep understanding of the value of leadership. Poor leadership can inadvertently turn against company wide goals and cause a company deep impacts from that take long to repair. Leadership training is not only about what to do but equally important in what not to do.

Let us help your company by providing a leadership assessment and roadmaps to improve.

Strategy

Strategy is ultimately the defining system of which your company achieves success. It must be simple enough to weather adversity while also comprehensive enough to encapsulate all scenarios. Strategy ties everything together while guiding everyone towards a common well defined goal.

We’ve spent out lifetimes as disciples of good strategy. Let us see if we can help share insights on strategy formulation to help ensure your company has a clear path to long lasting success.

Team Building

The world is filled with examples of how better teams handily beat better talent in any arena of competition. In companies it is normal for different teams to have conflicting interests and people within teams to as well. Building trust and care into the workplace helps strengthen intra and inter team relationships, productivity, and happiness. Team building is often thought of as a mushy thing little valued by many in the corporate sphere, yet there are scientific ways to grow teams and deliver hard returns.

If you think the work within and between your teams could improve, let us deliver scientifically proven team building strategies and exercises for you.