Comprehensive

We are a full service research firm.

We take a wider strategic view of the situation to use the right mix of quantitative and qualitative research with custom data analytics to provide our clients with optimal results to solve their need.

We can help.

Precise

Focused on the critically important.

By investing more time in understanding our clients situation and needs we can better focus on the critically important.

Thanks to our wide ranging methodologies and skillset, we can best engineer the approach to deliver answers to the critically important items to move the business forward.

Detailed

Understanding the how and why.

Research that understands the how and why of behaviors is so much more valuable than research that only answers what those behaviors are.

Blackbox algorithms(AI and ML)obscure the underlying mechanisms that drive behaviors and without continual work and calibration can often times lead to immediate and long term risks associated with their use.

Existing Data/ Research Review

Diagnostic reports on your data and research.

Does everyone know what to do with the data you have or what new data would compliment and transform the value of the data your organization has?

Many companies either don’t know exactly what value their data has or where to go next with regards to new research.

We can tell you where your data is great, where it could be better, and highlight any issues there might be with current data and past research projects.

With our wide ranging and holistic expertise we can help provide a list of next steps for research projects to accelerate your company’s growth.

Research Projects

Consulting to accelerate the value from your ongoing research agreements.

Many companies lack the internal research expertise while most all research companies staff projects with people who do not fully comprehend the interdependencies of corporate actions. We specialize in helping companies work with research agencies to make sure their research delivers powerful actionable results, enabling accurate insights to deliver dollar value multiples in return. Too many times companies have conducted research and the results sit in a binder on a shelf. We help translate generic and often times topographical research results into deeper meanings behind the results, thanks to our raw data mining ability and our deep resources on national consumer data, demographics, segments, profiles, and trends.

Hiring for Research/Insights

Hiring the right people for insights teams is the most important aspect of ensuring a smarter company and beating the competition. We have experience hiring and building research teams who helped their company dominate the market and best larger competitor research teams.