Consumer Insights/Market Research

 

Comprehensive

We are a full service research firm.

We use our expertise and experience to pick the right mix of methods from our extensive skill set and deploy them to get the best possible answers to the questions you have.

Precise

Focused on the critically important.

We put a premium on understanding our clients’ values, concerns, and circumstances, which enables us to develop precise, focused research questions that can produce actionable insights.

Deep

Understanding the how and why.

Research that understands the how and why of behaviors is so much more valuable than research that only answers what those behaviors are.

Our customized research process dives deep into the underlying mechanisms driving consumer behavior.

If you don’t understand 'why things are happening, then you might be wrong with what is happening.

Artificial Intelligence and Machine Learning can produce a why but explaining the why is left to your best guess.

Additional Services

  • Existing Data Analysis

    Diagnostic reports on your data and research.

    We can tell you where your data is great, where it could be better, and highlight any issues there might be with current data and past research projects.

    With our wide ranging and holistic expertise we can help provide a list of next steps for research projects to accelerate your company’s growth

  • Research Reviews

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

  • Hiring for Research & Analytics

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Additional Services

Existing Data/ Research Review

Diagnostic reports on your data and research.

We can tell you where your data is great, where it could be better, and highlight any issues there might be with current data and past research projects.

With our wide ranging and holistic expertise we can help provide a list of next steps for research projects to accelerate your company’s growth.

Research Projects

Consulting to accelerate the value from your ongoing research agreements.

Many companies lack internal research expertise while most research companies lean into analysts who do not fully comprehend the interdependencies of corporate actions.

We help companies work with research agencies to make sure the results are accurate, powerful, and actionable.

We help translate generic and often times topographical research results into deeper meanings behind the results, thanks to our raw data mining ability and our deep resources on national consumer data, demographics, segments, profiles, and trends.

Hiring for Research/Insights

Hiring the right people for insights teams is the most important aspect of building a smarter company and besting the competition.

We have experience hiring and building research teams who helped their company dominate the market and outperform larger research teams.